Advertising and Digital Communication (S1)

Lulusan memiliki kemampuan dalam menganalisis konsumen dan riset pasar iklan, perencanaan media digital dan strategi kreatif iklan, mendesain serta memproduksi iklan media digital.

Kompetensi Advertising & Digital Communication

  • Mampu memahami manajemen industri periklanan dan bisnis media digital
  • Mampu memahami perkembangan teknologi komunikasi digital terkini
  • Mampu menganalisis perilaku konsumen dan pemetaan pasar iklan digital
  • Mampu merencanakan strategi periklanan digital yang efektif
  • Mampu memproduksi iklan dalam berbagai media komunikasi digital secara kreatif
  • Mampu bernegosiasi dan membina hubungan baik dengan klien

Matakuliah Keahlian yang dipelajari di Advertising & Digital Communication

Introduction to Advertising, Communication Digital, Creative Planning of Advertising Strategy, Visual Communication, Copywriting and Visualization, Consumer Analysis, Advertising Photography, Digital Advertising Campaign Planning, Digital Advertising Production, Advertising Industry Management, Client Management, Media Digital Planning, Advertising Research, Communication Technology Development, Ethic Advertising

 

Peluang Karir Advertising & Digital Communication

Digital Copywriter, Art Director, Advertising Manager, Strategic Advertising Planner, Media Digital Designer, Advertising Researcher Manager, Account Executive Advertising Manager, Social Media Manager


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