icon-11-adv

Communication in
Advertising & Digital Communication

Graduates have a skill in analyzing consumer and advertising market research, digital media planning, and creative advertising strategy, designing also producing digital media advertising.

Why Choose Advertising and Digital Communication

Indonesia’s total media advertising spending in 2019 is estimated to be around IDR3 billion, although it is still lagging behind, the advertising industry in Indonesia has great potential to grow.

Altobeli Lobodally

Head of Communication Study Program

Prepare you to become an Opinion Leader

Every word we say has a great meaning and a big influence. The challenges of the digital era make us have to quickly compile messages that will be shown to the public. For this reason, the right understanding in packaging the messages and choosing the right media in conveying messages is important for this nation.

The Kalbis Institute Communication Study Program will prepare you to be an opinion leader who can read the rapidly changing situations. Joining us will be the right choice in forming a generation that prioritizes honesty, caring, justice, consistency, and has a high responsibility.

Advantages of Advertising & Digital Communication

  • Dosen Praktisi

    Program studi Ilmu Komunikasi memiliki dosen-dosen praktisi yang ahli di bidang radio maupun televisi, hal ini akan membuat mahasiswa dapat merasakan langsung pembelajaran nyata yang nantinya akan sangat bermanfaat pada saat mahasiswa terjun di dunia industri penyiaran.

  • Program Internship

    Program studi Ilmu Komunikasi bekerjasama dengan perusahaan secara intensif sehingga mahasiswa memiliki kesempatan magang di industri penyiaran maupun perusahaan nasional dan multinasional.

  • Program Sertifikasi

    Program studi Ilmu Komunikasi terus berupaya meningkatkan daya saing lulusan dengan memberikan kesempatan bagi mahasiswa untuk mendapatkan sertifikasi profesi dari Badan Nasional Sertifikasi Profesional (BNSP).

Reach your dreams with KALBIS Institute

Testimonials

Client Photo
Merry Art Director - DM Pratama Communication

I learned a lot about advertising in Kalbis, the lessons given are very complete and suitable with what is in the work environment. The lecturers who are qualified and experienced in their fields help me in the learning process

Client Photo
Zulfiqar Jatikusuma Account Executive - inspigo.id

Studying at Kalbis for me, not only teaches basic theory / basic questions regarding the specialization that I pursue (read: Advertising) but also provides direct practice regarding the curriculum taught through practitioner lecturers who are experts in their fields. Besides that, I was also encouraged to be able to do part-time and do internships. That is enough to help me, to get to know the actual work environment that I will face after graduating.

Student Projects

Communication Ambassador

Kalbis Institute Communication Ambassador is a representative personality from Communication students in representing Communication Study Program to public compatible with the vision and mission, and Kalbis Institute values.

Retorikalbis

Communication festival in various activities and competition with participants from several universities in Southeast Asia also High School students. A competition that will be held is the Creative Ads, Debate, and Speech Contest with participants from numerous state and private universities in Indonesia.

Documentary Expo

Is a series of RETORIKALBIS events consisting of seminars, workshops and documentary film competitions at the university level throughout Southeast Asia. The DOCX event was closed with an Awarding Night which was also enlivened by guest stars.

Student Achievements

Career Prospect and Facility

  • Digital Copywriter

    Digital Copywriter adalah penulis naskah iklan untuk media digital. Ia bertanggung jawab menyampaikan pesan iklan tentang barang dan jasa melalui kata dan kalimat berjiwa promosi yang menarik. Semua hasil karya digital copywriter adalah paduan kecerdasan dan kreativitas.

  • Art Director

    Art Director adalah direktur pengarah seni. Ia bertanggung jawab dalam memberikan arahan setiap fomat iklan mulai dari ide awal iklan diciptakan hingga iklan dinyatakan selesai. Sentuhan pemikiran dan kemampuan mengeksekusi iklan seorang art director sangat memengaruhi proses penciptaan iklan. Art Director adalah orang yang bertanggung jawab dengan semua hal yang berkenaan dengan artistik, visual dan non verbal yang berhubungan dengan iklan

  • Advertising Manager

    Advertising Manager adalah manager advertising di biro advertising. Pekerjaannya adalah mengatur dan membuat sistem bisnis periklanan di perusahaannya agar dapat memenuhi tuntutan bisnis advertising yang selalu berkembang mengikuti zaman. Ia bertanggung jawab dalam membuat skema order periklanan, siklus periklanan dan berupaya menciptakan keuntungan-keuntungan maksimal bagi perusahaannya.

  • Strategic Advertising Manager

    Strategic Advertising Planner adalah perencana strategi periklanan. Ia mampu mengelola strategi dan perencanaan bisnis advertising dengan menyeluruh untuk mencapai tujuan-tujuan perusahaan. Ia mampu mengelola dan menciptakan berbagai peluang bidang advertising dengan akurat dan prospektif.

  • Media Digital Designer

    Media Digital Designer adalah disainer media digital. Ia mempunyai kemampuan untuk mendesain karya iklan untuk diaplikasikan di media digital. Ia mumpuni dalam melakukan proses komunikasi menggunakan tipografi, fotografi, serta ilustrasi yang ditujukan untuk mengemas pesan-pesan iklan di media digital. Hasilnya? Sebuah karya desain iklan media digital yang sanga menjual.

  • Advertising Research Manager

    Advertising Research Manager adalah manager riset periklanan. Ia ahli dalam merancang aktivitas penelitian yang berkaitan dengan iklan. Ia mampu mengaplikasikan berbagai pendekatan iklan guna mencapai tujuan-tujuannya. Dalam melaksanakan tugas-tugasnya, seorang manager riset periklanan akan mengolah data-data periklanan klien. Data-data ini yang akan menjadi masukan dan saran kepada tim kreatif iklan di perusahaannya. Ia memang menjadi bagian yang padu bersama tim kreatif.

Test

Get Our Brochure to See the Program Detail!

Management in Business Psychology S1 Program




    Get Our Brochure to See the Program Detail!

    Master of Management S2 Program




      Get Our Brochure to See the Program Detail!

      Advertising & Digital Communication S1 Program




        Get Our Brochure to See the Program Detail!

        Finance Essential S1 Program




          Get Our Brochure to See the Program Detail!

          Visual Communication Design S1 Program




            Get Our Brochure to See the Program Detail!

            Information Systems S1 Program




              Get Our Brochure to See the Program Detail!

              Informatics S1 Program




                Get Our Brochure to See the Program Detail!

                Strategic Communication S1 Program




                  Get Our Brochure to See the Program Detail!

                  Broadcasting S1 Program




                    Get Our Brochure to See the Program Detail!

                    Digital Marketing S1 Program




                      Get Our Brochure to See the Program Detail!

                      Business Psychology S1 Program




                        Get Our Brochure to See the Program Detail!

                        Business in Creative Industry S1 Program




                          Get Our Brochure to See the Program Detail!

                          Accounting S1 Program




                            Ask for Help

                            Operational Hours Kalbis Institute:

                            Monday – Friday : 08.00 – 17.00 WIB and
                            Saturday : 09.00 – 15.00 WIB

                            Dapatkan Brosur Kami untuk Melihat Program DetaiI!

                            Program S1 Business Psychology




                              Dapatkan Brosur Kami untuk Melihat Program DetaiI!

                              Program S1 Business in Creative Industry