There are four high power reasons why you should study Digital Business & Fintech: 1) Increases your employability in the Post Covid digital world where data analytics drives marketing, operations, finance and people management. 2) Multinational corporations, and Governments, seek graduates who are skilled in Digital Business in the Post Covid world. 3) In the digital world of banking without banks, education without schools, and health without hospitals have already begun, and 4)Digital Business and Fintech is knowledge required for your future success
This Masters in Management in Digital Business & Fintech prepares future managers for a fast-evolving world where ‘disruptive’ digital technologies – such as big data, mobile and gamification – have changed the rules of the game when it comes to business operations, marketing and customer service. By studying this program, you’ll be introduced to a wide range of e-business technologies that today’s managers need to understand. And you’ll develop the ideal blend of managerial, business and IT skills to pursue a career as a tech-savvy manager. Once you graduate, you’ll be in hot demand among companies looking to secure a competitive advantage.
Led by Digital Experts, with real experience of having leading digital transformation in governments, banks, and enterprises
Assessments by assignments with no examination
2 Types of learning method ( on campus & online)
You will be given personal mentors for learning on campus plus 10 hours of Mentor-on-Call
You will have access to Coach-on-call for learning online plus 20 hours Coach-on-Call
C7: Business Data Analytics – Data analysis can be applied irrespective of whether the data is in text, numbers, pictorials or patterns. This elective is designed to guide and equip participant-learners with a strong understanding of the data methodologies and the tools to identify, research and analyse business problems in the digital era.
C8: Digital Marketing – This elective will equip participant-learners with the necessary knowledge and skills to execute digital campaigns, promotions, product launch, customer segmentation, using the social media platform, including search engine optimization.
C9: Digital Entrepreneurship – The elective will help participant-learners to start business with a digital focus from production-enablement to product input sourcing to output delivery. Digital support services will also be illustrated from improving busine ss intelligence to communicating with a large number of customers within a short space of time.
C10: FinTech for Financial Inclusion – Financial technology has become a buzzword for the new era of digital driven banking and financial services by re-shaping traditional banking channels, transforming the backend processing, and promoting the utilization of blockchain. Financial inclusion in FinTech has been a major policy objective for the government of many developing and emerging countries. This elective subject shall inform financial institutions to critically assess their traditional ways of conducting business.
C11: Digital Transformation – This elective provides tools and thinking behind digital transformation that involves a committed dedication to integrate digital technology into all areas of a business. The participant-learners will be shown through case studies how digital technology can change operational and delivery processes to reach the customers more effectively. There is also a cultural change that must be taken into account.
C12: Digital Finance – This elective shows how FinTech is leading the charge into a new era of digital-driven banking and financial services by rapidly re-shaping traditional banking channels (online or mobile banking versus branch and over-the-counter services), transforming backend processing (ML and big data analytics), and promoting the utliisation of blockchain (distributed ledger technologies). The participant-learners will understand how the advent of FinTech has caused formal financial institutions to critically assess their traditional ways of conducting business and accelerating their digitisation of through the leveraging of digital technology.
The number of research articles on Digital Business including e-Commerce and Blockchain technology has grown sharply in the last five years. The ascent is likely to continue. As the world is adjusting to the new normal of contactless transactions, both the private and public sector, are reshaping their service delivery. Even supply chains are not spared by digital technology.
Prof. Angappa Gunasekaran – Special Assistant to the Provost for Academic Affairs and Student Success, California State University, Bakersfield (USA)
Our research shows that FinTech is growing rapidly despite the Covid-19 pandemic. It has permeated the new era of digital-driven banking and financial services delivery by re-shaping traditional banking channels, transforming the backend processing, and promoting the utilization of blockchain. It is timely that financial institutions and financial regulators critically assess the traditional ways of conducting banking business and speed up digitalization by leveraging on FinTech.
Professor Dr. Purnendu Mandal – Professor of Management and Marketing Lamar University in Texas (USA)
Pasca Sarjana (S2)
Pasca Sarjana (S2)