MM in Strategic Digital Marketing
Program Delivery: Bilingual
MM in Strategic Digital Marketing
More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage.
Why MM in Strategic Digital Marketing?
More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage
Dr. Joseph M. J. Renwarin, SE., MM.
Lecture of MM at Kalbis Institute
The current generation is faced with the convenience of complete facilities. Accessing those facilities is effortless through digitalization. This is the new competition in modern business. Digital Business Model is crucial to win the competition.
Programme Modules
6 Cores Business Modules
Digital Marketing Modules
C7 : Fundamentals of Digital Marketing and Advanced SEO
Fundamentals of Digital Marketing and Advanced SEO course will equip you with the introductory skills and insights to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line. The course also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
C8: Pay-Per-Click (PPC)
Advanced Pay-Per-Click course will show you how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are representing. You will also get hands-on experience in managing paid marketing initiatives.
C9 : Web Analytics
The Advanced Web Analytics course will help you gain a comprehensive understanding of the critical elements of social media, web, mobile, and content analytics. You’ll learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
C10 : Digital Marketing Capstone Project
The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the MM in Digital Marketing. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies.
C11 : Brand Management
Build a brand for your business that leaves a lasting impression on customers with Brand Management course. This course will teach you the effective use of the content, images, and user engagement strategies to appeal to your target market. Upon course completion, you will understand how to develop brand guidelines, create an effective brand strategy, leverage customer brand equity, track analytics, and properly manage your brand
C12 : Digital Marketing Capstone Project
The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the MM in Digital Marketing. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies.
Some of our Retail Visiting Faculty Members
Dr. Bing Zhu (Assumption University, Thailand) Dr. Dion Dewa Barata (CEO & Co-Founder Doclink Indonesia) Ivan A. Sandjaja, Ph.D., DBA. (Vice Chair KADIN Indonesia) Stephanus (Head of Hire Purchase Sales, AEON Credit Servioce Indonesia)Ronald Sutedjo (Senior Manager Business Development, DANA Indonesia)Wujudkan cita-citamu Bersama KALBIS Institute.
Fasilitas
